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Why


Why
Select a level 👇
😌 Simple Version
The quick and simple version of our "why"
📼 4 Videos Only
"I don't want to read, I just want to watch 4 videos"
⚠️ The Rabbit Hole
Warning: Do not enter here if you only have 5 minutes. The rabbit hole page is truly a rabbit hole, a brain dump of everything.
🫡 Good luck in there.
Feedback: Let us know what you think.
◥ What is Maslow solving for?
Solving for human needs, in harmony with nature.
Most of the problems we face as a species… arise from the *way* in which humans get their needs met… from the systems we've created to meet them.
The Maslow Initiative is solving directly for human needs in abundance and balance with nature, to co-create the (zero-cost-of- living) *profit-of-living* paradise among the stars we know this world can be.
START HERE:👇

Bill Mollison visits Village Homes

Geoff Lawton visits Village Homes
Watch these two videos. What do you feel? We think this kind of development should be the norm. We exist to make these kinds of developments and landscapes happen for as many people as we can.

So WHAT do we do?
Maslow develops properties to create off-grid, future-proof communities where the land itself meets human needs — food, water, shelter, energy, and sanitation — so people can live well, at zero cost of living, in harmony with nature.
And WHY do we do it?
We are the meta-keystone species of this planet, and we can be the most beneficial element in the system of Life. Our current behaviour and means of survival as a species is leading to ecological collapse. See "⚠️The Rabbit Hole" if you want to go deep into this. We need to create environments that meet human needs AND regenerate the planet at the same time. This is one aspect of it.
However, at its core, The Maslow Initiative believes every human being deserves the opportunity to flourish and fully realise their potential, to meet every level of their needs. We are driven by the conviction that when the essential needs—from physical well-being to a sense of purpose—are designed for, into landscape, and are met sustainably and collaboratively, we elevate not only the individual but create an abundant "profit of living" environment for communities for generations to come.
We want to be beautiful ancestors to our grandchildren and create the kind of world we would want to be born into. We want to return to the loving embrace of nature, to live simply and beautifully.
The tools, technologies and techniques exist to make it possible, and there is no physical reason why we can't, therefore, we are committing our lives to making it so.


Join the Movement
The future belongs to those who choose to align with the wisdom of nature, embracing their role as conscious stewards of Life. Maslow Initiative invites you to explore, learn, participate, and co-create with us. Together, we can awaken to a world where human needs are met not by extraction and stress, but by regenerative abundance and harmony.
It’s time to reconnect, slow down, and thrive.

What are the 7 🌿 Branches?
The problems we face today are complex — food insecurity, housing crises, waste, ecological collapse, social disconnection, economic fragility. No single solution can solve them all. That’s why we’ve built seven distinct but interwoven branches — each focused on an essential layer of the mission, and each designed as its own powerful business and engine of change.
By giving each branch a clear identity and area of responsibility — from growing food to mapping impact, from building homes to telling the story — we avoid the trap of vague promises and instead build real systems that work. These are not departments. They are fully operational teams, each solving for core human needs in their own ways, yet deeply integrated into the whole.
Think of it like a game: each branch is a class with its own powers, and together, they form a guild capable of reshaping the world. In nature, every healthy system has diversity, specialisation, and symbiosis. The Maslow Branches are no different.


Media
Documenting our story and others through filmmaking, podcasts, and impactful storytelling.

Channels

Production

Marketing


Pansophia
A school of life, providing courses and resources for regenerative living and holistic education.

Courses

Glossary

Library


LandScouts
Scouting, acquiring, designing, and selling regenerative landscapes and community settlements.

☎️ 0. Land Consultation

📖 1. Site Analysis

🗺️ 2. Master Plan Design

🚶♂️ 3. On-Site Visit

🏡 4. Grand Master Design

Buy & Sell & Donate Land

Rentals & Stays


Formations
Developing innovative, modular off-grid structures and sustainable living technologies.

Homes

Furniture

Sanitation

Circularity


GroundSwell
Transforming waste into fertile soil, creating abundant gardens and nourishing communities.

Compost

Trees

Food

Waste


Mobilise
Deploying specialized machinery and skilled teams for rapid, large-scale permaculture implementations.

This branch us under development


Atlas
Developing gamified software and mapping tools to visualize, plan, and manage regenerative community landscapes.

This branch us under development
We fear our highest possibility (as well as our lowest one). We are generally afraid to become that which we can glimpse in our most perfect moments.

Abraham Maslow
◥ What is Maslow solving for?
Solving for human needs, in harmony with nature.
Most of the problems we face as a species… arise from the *way* in which humans get their needs met… from the systems we've created to meet them.
The Maslow Initiative is solving directly for human needs in abundance and balance with nature, to co-create the (zero-cost-of- living) *profit-of-living* paradise among the stars we know this world can be.
START HERE:👇

Bill Mollison visits Village Homes

Geoff Lawton visits Village Homes
Watch these two videos. What do you feel? We think this kind of development should be the norm. We exist to make these kinds of developments and landscapes happen for as many people as we can.

So WHAT do we do?
Maslow develops properties to create off-grid, future-proof communities where the land itself meets human needs — food, water, shelter, energy, and sanitation — so people can live well, at zero cost of living, in harmony with nature.
And WHY do we do it?
We are the meta-keystone species of this planet, and we can be the most beneficial element in the system of Life. Our current behaviour and means of survival as a species is leading to ecological collapse. See "⚠️The Rabbit Hole" if you want to go deep into this. We need to create environments that meet human needs AND regenerate the planet at the same time. This is one aspect of it.
However, at its core, The Maslow Initiative believes every human being deserves the opportunity to flourish and fully realise their potential, to meet every level of their needs. We are driven by the conviction that when the essential needs—from physical well-being to a sense of purpose—are designed for, into landscape, and are met sustainably and collaboratively, we elevate not only the individual but create an abundant "profit of living" environment for communities for generations to come.
We want to be beautiful ancestors to our grandchildren and create the kind of world we would want to be born into. We want to return to the loving embrace of nature, to live simply and beautifully.
The tools, technologies and techniques exist to make it possible, and there is no physical reason why we can't, therefore, we are committing our lives to making it so.


Join the Movement
The future belongs to those who choose to align with the wisdom of nature, embracing their role as conscious stewards of Life. Maslow Initiative invites you to explore, learn, participate, and co-create with us. Together, we can awaken to a world where human needs are met not by extraction and stress, but by regenerative abundance and harmony.
It’s time to reconnect, slow down, and thrive.

What are the 7 🌿 Branches?
The problems we face today are complex — food insecurity, housing crises, waste, ecological collapse, social disconnection, economic fragility. No single solution can solve them all. That’s why we’ve built seven distinct but interwoven branches — each focused on an essential layer of the mission, and each designed as its own powerful business and engine of change.
By giving each branch a clear identity and area of responsibility — from growing food to mapping impact, from building homes to telling the story — we avoid the trap of vague promises and instead build real systems that work. These are not departments. They are fully operational teams, each solving for core human needs in their own ways, yet deeply integrated into the whole.
Think of it like a game: each branch is a class with its own powers, and together, they form a guild capable of reshaping the world. In nature, every healthy system has diversity, specialisation, and symbiosis. The Maslow Branches are no different.


Media
Documenting our story and others through filmmaking, podcasts, and impactful storytelling.

Channels

Production

Marketing


Pansophia
A school of life, providing courses and resources for regenerative living and holistic education.

Courses

Glossary

Library


LandScouts
Scouting, acquiring, designing, and selling regenerative landscapes and community settlements.

☎️ 0. Land Consultation

📖 1. Site Analysis

🗺️ 2. Master Plan Design

🚶♂️ 3. On-Site Visit

🏡 4. Grand Master Design

Buy & Sell & Donate Land

Rentals & Stays


Formations
Developing innovative, modular off-grid structures and sustainable living technologies.

Homes

Furniture

Sanitation

Circularity


GroundSwell
Transforming waste into fertile soil, creating abundant gardens and nourishing communities.

Compost

Trees

Food

Waste


Mobilise
Deploying specialized machinery and skilled teams for rapid, large-scale permaculture implementations.

This branch us under development


Atlas
Developing gamified software and mapping tools to visualize, plan, and manage regenerative community landscapes.

This branch us under development
We fear our highest possibility (as well as our lowest one). We are generally afraid to become that which we can glimpse in our most perfect moments.

Abraham Maslow
◥ What is Maslow solving for?
Solving for human needs, in harmony with nature.
Most of the problems we face as a species… arise from the *way* in which humans get their needs met… from the systems we've created to meet them.
The Maslow Initiative is solving directly for human needs in abundance and balance with nature, to co-create the (zero-cost-of- living) *profit-of-living* paradise among the stars we know this world can be.
START HERE:👇

Bill Mollison visits Village Homes

Geoff Lawton visits Village Homes
Watch these two videos. What do you feel? We think this kind of development should be the norm. We exist to make these kinds of developments and landscapes happen for as many people as we can.

So WHAT do we do?
Maslow develops properties to create off-grid, future-proof communities where the land itself meets human needs — food, water, shelter, energy, and sanitation — so people can live well, at zero cost of living, in harmony with nature.
And WHY do we do it?
We are the meta-keystone species of this planet, and we can be the most beneficial element in the system of Life. Our current behaviour and means of survival as a species is leading to ecological collapse. See "⚠️The Rabbit Hole" if you want to go deep into this. We need to create environments that meet human needs AND regenerate the planet at the same time. This is one aspect of it.
However, at its core, The Maslow Initiative believes every human being deserves the opportunity to flourish and fully realise their potential, to meet every level of their needs. We are driven by the conviction that when the essential needs—from physical well-being to a sense of purpose—are designed for, into landscape, and are met sustainably and collaboratively, we elevate not only the individual but create an abundant "profit of living" environment for communities for generations to come.
We want to be beautiful ancestors to our grandchildren and create the kind of world we would want to be born into. We want to return to the loving embrace of nature, to live simply and beautifully.
The tools, technologies and techniques exist to make it possible, and there is no physical reason why we can't, therefore, we are committing our lives to making it so.


Join the Movement
The future belongs to those who choose to align with the wisdom of nature, embracing their role as conscious stewards of Life. Maslow Initiative invites you to explore, learn, participate, and co-create with us. Together, we can awaken to a world where human needs are met not by extraction and stress, but by regenerative abundance and harmony.
It’s time to reconnect, slow down, and thrive.

What are the 7 🌿 Branches?
The problems we face today are complex — food insecurity, housing crises, waste, ecological collapse, social disconnection, economic fragility. No single solution can solve them all. That’s why we’ve built seven distinct but interwoven branches — each focused on an essential layer of the mission, and each designed as its own powerful business and engine of change.
By giving each branch a clear identity and area of responsibility — from growing food to mapping impact, from building homes to telling the story — we avoid the trap of vague promises and instead build real systems that work. These are not departments. They are fully operational teams, each solving for core human needs in their own ways, yet deeply integrated into the whole.
Think of it like a game: each branch is a class with its own powers, and together, they form a guild capable of reshaping the world. In nature, every healthy system has diversity, specialisation, and symbiosis. The Maslow Branches are no different.


Media
Documenting our story and others through filmmaking, podcasts, and impactful storytelling.

Channels

Production

Marketing


Pansophia
A school of life, providing courses and resources for regenerative living and holistic education.

Courses

Glossary

Library


LandScouts
Scouting, acquiring, designing, and selling regenerative landscapes and community settlements.

☎️ 0. Land Consultation

📖 1. Site Analysis

🗺️ 2. Master Plan Design

🚶♂️ 3. On-Site Visit

🏡 4. Grand Master Design

Buy & Sell & Donate Land

Rentals & Stays


Formations
Developing innovative, modular off-grid structures and sustainable living technologies.

Homes

Furniture

Sanitation

Circularity


GroundSwell
Transforming waste into fertile soil, creating abundant gardens and nourishing communities.

Compost

Trees

Food

Waste


Mobilise
Deploying specialized machinery and skilled teams for rapid, large-scale permaculture implementations.

This branch us under development


Atlas
Developing gamified software and mapping tools to visualize, plan, and manage regenerative community landscapes.

This branch us under development
We fear our highest possibility (as well as our lowest one). We are generally afraid to become that which we can glimpse in our most perfect moments.

Abraham Maslow
◥ What is Maslow solving for?
Solving for human needs, in harmony with nature.
Most of the problems we face as a species… arise from the *way* in which humans get their needs met… from the systems we've created to meet them.
The Maslow Initiative is solving directly for human needs in abundance and balance with nature, to co-create the (zero-cost-of- living) *profit-of-living* paradise among the stars we know this world can be.
START HERE:👇

Bill Mollison visits Village Homes

Geoff Lawton visits Village Homes
Watch these two videos. What do you feel? We think this kind of development should be the norm. We exist to make these kinds of developments and landscapes happen for as many people as we can.

So WHAT do we do?
Maslow develops properties to create off-grid, future-proof communities where the land itself meets human needs — food, water, shelter, energy, and sanitation — so people can live well, at zero cost of living, in harmony with nature.
And WHY do we do it?
We are the meta-keystone species of this planet, and we can be the most beneficial element in the system of Life. Our current behaviour and means of survival as a species is leading to ecological collapse. See "⚠️The Rabbit Hole" if you want to go deep into this. We need to create environments that meet human needs AND regenerate the planet at the same time. This is one aspect of it.
However, at its core, The Maslow Initiative believes every human being deserves the opportunity to flourish and fully realise their potential, to meet every level of their needs. We are driven by the conviction that when the essential needs—from physical well-being to a sense of purpose—are designed for, into landscape, and are met sustainably and collaboratively, we elevate not only the individual but create an abundant "profit of living" environment for communities for generations to come.
We want to be beautiful ancestors to our grandchildren and create the kind of world we would want to be born into. We want to return to the loving embrace of nature, to live simply and beautifully.
The tools, technologies and techniques exist to make it possible, and there is no physical reason why we can't, therefore, we are committing our lives to making it so.


Join the Movement
The future belongs to those who choose to align with the wisdom of nature, embracing their role as conscious stewards of Life. Maslow Initiative invites you to explore, learn, participate, and co-create with us. Together, we can awaken to a world where human needs are met not by extraction and stress, but by regenerative abundance and harmony.
It’s time to reconnect, slow down, and thrive.

What are the 7 🌿 Branches?
The problems we face today are complex — food insecurity, housing crises, waste, ecological collapse, social disconnection, economic fragility. No single solution can solve them all. That’s why we’ve built seven distinct but interwoven branches — each focused on an essential layer of the mission, and each designed as its own powerful business and engine of change.
By giving each branch a clear identity and area of responsibility — from growing food to mapping impact, from building homes to telling the story — we avoid the trap of vague promises and instead build real systems that work. These are not departments. They are fully operational teams, each solving for core human needs in their own ways, yet deeply integrated into the whole.
Think of it like a game: each branch is a class with its own powers, and together, they form a guild capable of reshaping the world. In nature, every healthy system has diversity, specialisation, and symbiosis. The Maslow Branches are no different.


Media
Documenting our story and others through filmmaking, podcasts, and impactful storytelling.

Channels

Production

Marketing


Pansophia
A school of life, providing courses and resources for regenerative living and holistic education.

Courses

Glossary

Library


LandScouts
Scouting, acquiring, designing, and selling regenerative landscapes and community settlements.

☎️ 0. Land Consultation

📖 1. Site Analysis

🗺️ 2. Master Plan Design

🚶♂️ 3. On-Site Visit

🏡 4. Grand Master Design

Buy & Sell & Donate Land

Rentals & Stays


Formations
Developing innovative, modular off-grid structures and sustainable living technologies.

Homes

Furniture

Sanitation

Circularity


GroundSwell
Transforming waste into fertile soil, creating abundant gardens and nourishing communities.

Compost

Trees

Food

Waste


Mobilise
Deploying specialized machinery and skilled teams for rapid, large-scale permaculture implementations.

This branch us under development


Atlas
Developing gamified software and mapping tools to visualize, plan, and manage regenerative community landscapes.

This branch us under development
We fear our highest possibility (as well as our lowest one). We are generally afraid to become that which we can glimpse in our most perfect moments.
